Edward Bothma
Xerox & Bytes Presenter: Edward Bothma
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Short ProfileEdward has more than 10 years’ experience representing Xerox in South Africa. Moving from systems analyst to business consultant, he was instrumental in design and implementation of large document management and imaging software projects at ABSA, SARS and others. He later spent four years as director of a commercial printer and direct marketing |
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agency Compleo in Pretoria where he honed his skills as specialist in cross media marketing. Edward is now the divisional manager of SilverlineLAB, the recently established Xerox Software-as-a-Service direct marketing and cross media communication offering in South Africa and 26 African countries.
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Presentation Title: |
The connected office – Africa and beyond "The knowledge economy demands more from business, both regulatory as well as commercially. Companies are being challenged to find more agile and innovative ways to access, share, store and retrieved documents. The very definition of documents has changed, our customers have changed. How have we changed to become a part of the connected office ? Discussion points • How the document has changed in the “connected office”. • Dual role of Documents in the knowledge economy. • Managing the convergence of paper and ‘electronic paper’ in the real world. • From “Office Automation” to “Intelligent automation” • How Operationalizing “Document Process Automation” can reduce paper trails. • How cloud-based managed services are helping to meet shorter deadlines and tighter SLA’s. The new Knowledge economy places an ever increasing demand for customer service, direct communication and information on business of all forms. The “connected office” includes a richer connection to the customer an increased demand for information. The very definition of documents has changed, our customers have changed. How have we changed to become a part of the connected office ? Discussion points • New information insights in the knowledge economy. • How social media is redefining the document – The advent of Corporate Social Networking • Delivering customer centric communication o From CRM to ECRM - reaching higher levels of Customer satisfaction & interaction. o Utilising transactional & promotional data to increase business reach. • Utilising high value communication to capture the mass-market of one. • How ecommerce is making online-business affordable for Africa." |
